Email marketing guides
Practical, evergreen guides on the things that actually move the needle for UK senders — getting into the inbox, staying on the right side of the law, and writing email people open. Each one pairs with a free Mailfois tool.
The complete pre-send email checklist
GuideThe 12 checks to run before every send — subject, preheader, links, spam, list and more.
UK email marketing law: GDPR & PECR
GuideConsent, the soft opt-in, unsubscribes and data handling — in plain English, for UK senders.
US email marketing law: CAN-SPAM
GuideHeaders, subject lines, physical address, opt-outs and timing under the CAN-SPAM Act — in plain English, for US senders.
More guides on the way
We're building these out steadily — deliverability and domain authentication, subject-line craft, email accessibility, and UK send-time benchmarks are all in progress. Want one sooner? The quickest way to tell us is to create a free account and reply to the welcome email.