Why split names for email
Personalisation lives and dies on clean data. If your list stores names as a single "full name" field, you can't send "Hi Jane" — the best you can do is "Hi Jane Smith", which reads like a form letter. Splitting full names into separate first and last name columns unlocks proper first-name personalisation, the single most common merge tag in email marketing.
How the split works
Each name is split on the first space. Everything before it becomes the first name; everything after becomes the last name. That rule keeps middle names and double-barrelled or multi-word surnames together in the last-name column, rather than dropping them. A name with no space is treated as a first name with a blank surname.
How to use it
Paste your column of full names, one per line. The tool splits them instantly into a two-column preview. Use Copy both to grab them tab-separated — paste that into a spreadsheet and it lands neatly across two columns — or copy the first or last names on their own. Everything runs in your browser, so your subscriber names are never uploaded.
Frequently asked questions
How do I split full names into first and last name?
Paste the names one per line; each splits on the first space into first and last name, ready to copy back.
What about middle names or double-barrelled surnames?
The split is on the first space only, so everything after the first name stays together in the last-name column.
Is my data uploaded?
No — it runs entirely in your browser and is never uploaded or stored.
Tidying data for a send? Pair this with the case converter and the list cleaner.